Gaidly

The city, off-script

Most travel platforms point you toward the same popular restaurants and attractions. Gaidly takes a more personal approach. Tell it where you're going and what you love, and it uses recommendations from locals to plan and book a trip tailored to you.

Gaidly's real value was access to a city's culture through the people who shape it. That became the brand's guiding idea: "Go where culture happens."

We made the person behind every pick central to the experience. The Sultan Room isn't just a venue; it's picked by Phil K., a standup comedian in Bushwick. We gave the location pin a face, linking where to go with who sent you there. Across the system, it serves as a picker, a map pin and a "Good Pick" endorsement.

Hot pink carries the spirit of an unexpected pick, while heavy typography gives each recommendation a direct, confident voice. Exploring with Gaidly feels like going off script with a local who knows where culture happens.

Gaidly wordmark and face-shaped location pin on hot pink.
Gaidly globe interface asking Where to?
Gaidly city campaign and recommendations from local cultural figures.
Gaidly map with a local recommendation for The Sultan Room.
Hot-pink Gaidly billboard reading Go where culture happens.
Gaidly poster reading Trips without tourist traps on a city street.
Gaidly mobile screens for local recommendations and trip planning.
Gaidly website reading Your trip, from the people who shape the city.
Gaidly street posters reading Stay for the afters and Order off-menu.
Gaidly location-pin sticker on a window.
Hot-pink Gaidly tote reading Good Picks.
Gaidly typography reading Picked, Planned, Booked.