Ness

The card that keeps you healthy

Most credit cards reward spending. Ness rewards well-being. Members earn points for healthy choices—from wellness purchases to exercising—and redeem them for products, services, and experiences that help them keep going.

Our brand idea, "Find Your Wellness," grew from a simple insight: well-being is personal, and finding what works can feel elusive. The name pairs the "-ness" in wellness with Loch Ness, whose monster is famously hard to spot. Ness is your guide.

The identity draws on magical realism, setting the card in glowing, dreamlike landscapes. The custom N is part winding path, part monster, a symbol of wellness as ongoing discovery. It extends from the card and app to The Nessie, an editorial platform for doctor-reviewed wellness finds.

At launch, Ness brought on sweetgreen as a card partner and Jonathan Van Ness as Chief Self-Care Officer, establishing itself as a new kind of financial product in the wellness space.

Ness wordmark in white on a dark green background.
A glowing green Ness card in a magical landscape of flowers and water.
Ness street billboard advertising 5x points on everything healthy.
Ness Green Bronze, Green Silver, and Green Gold cards with annual pricing.
Ness packaging and identity layouts featuring Find Your Wellness and green binoculars.
Ness app screens showing a card balance, a free yoga class reward, and wellness discoveries.
Ness message: This Card is Wellness.
Green Ness Doing Well tote with wellness products on a pale background.
Ness taxi advertisement reading The card that keeps you healthy.
Ness social posts about protein, healthcare, functional fungi, strength, recovery, and wellness.
Ness announces Jonathan Van Ness as Chief Self-Care Officer.
Portrait of Jonathan Van Ness on a pale background.
The Nessie homepage featuring The best finds in Health and Wellness.
The Nessie editorial recommendations for protein bars, mushroom supplements, yoga blocks, and wellness products.